Be A Game Changer

Be A Game Changer is Newcastle United Foundation’s mental health awareness campaign, encouraging everyone to talk openly about mental health.

One in four adults will experience at least one mental health problem each year – that’s around 12,989 supporters at every Newcastle United home game or the entire Gallowgate End at St. James’ Park.

Just like physical health, our mental wellbeing needs looking after. But too often, people suffer in silence. Suicide is now the most common cause of death among men aged 20 to 49 in England and Wales, and sadly, the North East has one of the highest male suicide rates in the country.

Together, we can break the stigma around mental health. Be A Game Changer encourages everyone in our community to speak openly, to access support and to prioritise physical and mental wellbeing.

Reach out to us, you’re part of our club.

88%

Walking football participants have reduced social isolation

3,800

Be A Game Changer Facebook support group members

10,000

People supported with physical and mental wellbeing awareness

What we offer

Walking Football

Socialise, improve fitness at free, friendly sessions near you

Walking Football
12th Man and 12th Woman

Our healthy lifestyle programme to get fit, lose weight and feel better

12th Man and 12th Woman
Wellbeing Workshops and Health Checks

Let our team share wellbeing tips and perform health checks in your business

Wellbeing Workshops and Health Checks

What you can do

Connect

Meet up with a friend, family member, colleague or neighbour. Start a conversation with a season ticket holder you sit beside, check in with the friend you’ve noticed hasn’t been to the last few games, ask yourself and others twice if they’re really okay. Mind have some practical tips on loneliness.

Be active

Exercise if great for mental and physical health. Providing physical benefits it also provides the opportunity to meet new people, discuss shared interests and engage in physical activity with others. Join a Newcastle United Foundation Health and Wellbeing programme or see what’s happening in Newcastle by visiting a local gym, health and fitness class.

Take Notice

Be mindful of your own wellbeing but also others. What do you recognise when you are experiencing poor mental wellbeing and how can you manage this. Mind offer information and advice which supports people living with mental health problems.

Keep Learning

From trying a new sport, to picking up a new hobby or skill, you can occupy and broaden your mind with a different interest. Why not book a stadium tour at St. James’ Park, take a trip into city centre for an event or find adult and community learning classes near you

Give

Learn new skills, boost your confidence and meet new people – volunteering is an opportunity to be a part of something that’s good for you and the community. Approach a charity or community group you know or find opportunities in Newcastle

Join our Facebook group

Join our inclusive Be A Game Changer Facebook group for peer support, advice and campaign information.

Facebook
Follow us on X

Follow our campaign on X for mental health tips and advice, updates on wellness events, workshops, and more.

X
Download our Toolkit

Alternatively, download our Be A Game Changer Business Toolkit as your guide to running a health and wellbeing campaign in the workplace.

Download

Extra Support

It can be difficult to understand and acknowledge how you’re feeling. At Newcastle United Foundation, we are here to help and while we don’t offer mental health services, there are lots of organisations that do - all day, every day.

If you need urgent help because you’re worried about hurting yourself or taking your own life, call 999 or go to your nearest A&E department. Samaritans are there for you, 24/7 - call 116 123.

If you think you might be experiencing a mental health problem that isn’t an emergency, the first step is to see your GP to discuss what’s going on and start your journey towards better mental health.