Newcastle and Sunderland rivals team up to create opportunities for young women

A free employability programme helping young women across the North East build confidence, develop skills and take their next step towards work, education or training is being launched by Newcastle United Foundation, Foundation and Light, Smart Works and Society Matters.

A free employability programme helping young women across the North East build confidence, develop skills and take their next step towards work, education or training is being launched by Newcastle United Foundation, Foundation and Light, Smart Works and Society Matters.

Announced ahead of the Sunderland AFC Women v Newcastle United Women derby, it marks the first women-only North East Connected programme, building on the success of previous cohorts.

Taking place from 1–5 February 2027, the programme is open to young women aged 18–24. Participants will have access to personal development, confidence building, employer sessions and workplace visits, alongside opportunities for work placements, job shadowing and taster activities.

The partnership brings together the reach and experience of both football clubs’ official charities and Smart Works’ expertise in supporting women towards employment.

As attention turns to the women’s derby, the three organisations are working together to help more young women recognise their potential and explore the opportunities available to them.

Lesley Spuhler, Chief Executive of Foundation of Light, said: “We’ve seen through previous North East Connected programmes what a difference the right support and encouragement can make. This first programme exclusively for young women will give participants the chance to build their confidence, try something new and see what their next step could look like.

“As our teams prepare to meet on the pitch, we’re proud to work alongside Newcastle United Foundation and Smart Works to help more young women across our region move towards a brighter future.”

Lee Smith, Senior Community Manager at Newcastle United Foundation, said: “By bringing our football foundations and partners together, we want to help young people to recognise their strengths, build confidence, develop employability skills and gain practical experience. Connecting young women directly with employers and career opportunities can help them see what’s possible and take their next steps into work, education or training.

“We’re proud to deliver North East Connected alongside Foundation of Light, Smart Works and Society Matters, using our combined outreach to support young women across the North East.”

Ruby Taylor, Project Lead at Smart Works added: “Smart Works North East is proud to be working with North East Connected to deliver the Trailblazer programme. Accessing work experience is often a matter of opportunity, and we aim to provide this for young people looking to gain the skills and confidence they need to move into employment. This weekend’s women’s derby is a great opportunity to showcase the collaboration behind the programme’s upcoming female focused cohort.”

For more information on the North East Connected programme, email hannah.rowan@nufc.co.uk and carl.robson@nufc.co.uk

Sunderland AFC Women host Newcastle United Women at the Stadium of Light on Sunday 15 November, kicking off at 2pm, with tickets available at tickets.safc.com

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