Newcastle United announces donation to Newcastle United Foundation from home kit sales

Newcastle United will donate £5 from every 2024/25 adidas home shirt that it sells by the end of August to award-winning charity Newcastle United Foundation.

Newcastle United will donate £5 from every 2024/25 adidas home shirt that it sells by the end of August to award-winning charity Newcastle United Foundation.

For adult shirts, the donation will be the net of VAT value of £5 of the purchase price, which is £4.17 per shirt, while a full £5 will be donated for junior shirts that are VAT exempt.

The announcement follows a recommendation from the club’s Fan Advisory Board (FAB) for the club to consider a community beneficiary as part of its new in-house retail operations.

Newcastle United Foundation is an independent registered charitable organisation that uses the power of football to change thousands of lives across the region each year. It supports some of the North East’s most vulnerable families, and helps to motivate and inspire people to be active, to learn new skills, to be more employable and to reach their potential.

The donation will be exclusive to any 2024/25 adidas home shirt bought directly through the club’s store or online store,, and will be donated automatically following the purchase.

The club will launch the highly anticipated home shirt at 10am on Friday 7th June, kicking off a new multi-year partnership that reunites adidas and Newcastle United for the first time in more than a decade.

Adult replica shirts will be priced in line with adidas’ recommended retail price of £80, while junior shirts will be priced at £55. Authentic match shirts will be priced at £110.

Darren Eales, CEO at Newcastle United, said: “Reuniting with adidas and launching an iconic new home kit together is an incredibly exciting moment, and we are looking forward to seeing supporters around the world wearing it with pride.

“When we discussed our new retail operations with the club’s Fan Advisory Board, they asked us to consider how we might be able to use this important moment to benefit our community and I want to thank them for inspiring this idea.

“By coming direct to the club to buy a home shirt, our fans will be playing a huge part in supporting the incredible work Newcastle United Foundation does across the North East every day.

“Donations from home shirts will directly benefit programmes across the community, helping the Foundation to continue providing meaningful opportunities that really do change thousands of lives.”

Steve Beharall, CEO at Newcastle United Foundation, said: “On behalf of Newcastle United Foundation, I want to thank the club and its Fan Advisory Board for this incredible gesture.

“The Foundation exists to change lives, but we can only achieve that outcome because of independent funding – and that includes the generosity of partners and supporters.

“The money you donate by buying your home shirts from the club directly this summer will have a huge impact on what we do. This contribution will allow us to engage and inspire even more children, young adults, families and older generations to achieve their potential.

“We pledge to make this funding stretch as far as we can so that we can use the power of football and Newcastle United to change thousands of lives.”

For more information about the Foundation and programmes near you, follow Newcastle United Foundation on Facebook, Instagram, LinkedIn and X for regular news and updates.

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