One of Our Own reaches milestone as mental health campaign continues to create impact

Newcastle United is marking the continued impact of its pioneering One of Our Own campaign, which engaged more than 5,000 visitors via its online support hub ahead of World Mental Health Day 2026.

Launched in partnership with Newcastle City Council, One of Our Own encourages people to speak more openly about their mental health, harnessing the power of football to start meaningful conversations and connect individuals with support.

At the heart of the campaign are 11 black-and-white benches situated in parks and communities across Newcastle. Each features a series of thought-provoking questions designed to spark conversations about football, life and how someone is really feeling.

Visitors can also scan QR codes on each bench to access the One of Our Own online hub, which signposts to a range of wellbeing resources and support services. This includes vital 24/7 helplines and Newcastle United Foundation’s award-winning Be A Game Changer programme.

Speaking at the launch of the campaign during Mental Health Awareness Week 2026, Newcastle United defender Dan Burn said: “Football, particularly in this city, has a unique power to spark conversation and bring people together.”

“These benches are a brilliant way to encourage people to take a minute, sit down, and have those important conversations. If we can use the connection we share through football to help someone open up or reach out for support, then it’s a massive win for the whole community."

Since its launch, One of Our Own has become a leading example of how football clubs can help tackle mental health challenges within their communities, with similar initiatives now being adopted across the Premier League.

The club has also expanded its support offering through a dedicated mental health hub at St. James’ Park as part of the Premier League’s Together Against Suicide campaign.

Located opposite Shearer’s Bar at every Premier League home fixture, the hub is staffed by specially trained colleagues from Newcastle United Foundation and Samaritans. Providing a welcoming space for confidential conversations, the team can connect supporters with the One of Our Own campaign and a wider range of support services.

You can view the One of Our Own campaign page here.

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